The Story Behind the Sparkle: Why Gold Prices Are Rising and How We’re Keeping Jewellery Special

Gold has always been synonymous with luxury and timelessness, and its value continues to shine as brightly as ever. Recently, you may have noticed an increase in the cost of gold jewellery and more ‘cash for gold’ notices arriving in your letterbox —it’s because gold prices have soared! . At Erin Cox Jewellery, we want to share why this is happening and how we remain committed to crafting meaningful, one-of-a-kind pieces for you.

Gold prices AT A historical peak…but why? 

Gold prices can change because of several global factors. When the economy is uncertain, people often buy more gold as a safe investment, which can push prices up. For example, during the 2008 financial crisis, gold prices increased. The cost of mining also affects prices – as it becomes harder or more expensive to extract gold, prices also rise. Economic changes, like higher inflation or interest rates, can also make gold more appealing as a way to protect wealth, causing prices to rise. Donald Trump’s recent inauguration for example, has led to market uncertainty, leading many investors to turn to gold as a safe haven, which has again, increased demand & pushed prices higher.

In fact, the cost of gold has nearly quadrupled since I started making jewellery and saw an all time peak in October 2024. I’m seeing more and more customer’s opting for more affordable alloys of gold such as 9ct. These surges and shifts underline just how precious gold is.

Investing in Gold JEWELLERY

Over the years, I've been continually amazed by the steady rise in gold prices. Just when I think they've peaked, they climb even higher! While these price increases do affect the cost of my gold jewellery, they also highlight the enduring value of this precious metal. Some customers who purchased pieces from me years ago could make notable profit simply by recycling the materials! While the future remains uncertain, I believe in gold as a reliable investment and when you add in the sentimental value that jewellery holds, gold jewellery becomes a potentially priceless asset to pass down to loved ones.

Our Commitment to You

I’m dedicated to keeping the jewellery I offer accessible and meaningful. Alongside creating bespoke handmade designs, I also offer a remodelling service, transforming your old or inherited gold into modern treasures. This can be a cost effective way of owning my gold designs. Check out our blog post “USING SENTIMENTAL GOLD TO MAKE A MOLTEN RING…” or check out our ‘Bespoke’ page to learn more about this process.

Although I no longer work in silver, I’ve also opened up my cabinets to show and sell the work of my sales, admin & social media team member and fellow jeweller, Jasmine Bowden. She has a collection of handcrafted designs inspired by the ocean (as shown below) made from the more affordable material, sterling silver. Her collection ranges from around £30-£300 so it’s perfect for gifts and allows me to offer handcrafted jewellery to meet an even wider range of budgets.

Considering Platinum: A Surprising Alternative

Traditionally, platinum has been more expensive than gold due to its rarity and density. However, in recent times, the gap between gold and platinum prices has narrowed, making platinum a more affordable option for bespoke jewellery. Platinum is a beautiful, durable metal that doesn’t tarnish, making it an excellent choice for engagement rings, wedding bands, and heirloom-quality pieces. If you’ve ever considered commissioning in platinum, now could be the perfect time.

We’re here to help!

At Erin Cox Jewellery, we’re always on hand to advise you on the right piece of jewellery for you. If you have questions about gold or platinum pricing or are considering a bespoke or remodelling project, we’d love to hear from you. Let’s create something special together…